Becoming Beyond Finance

Beyond Finance is our new name for County Financial, or “County”. We announced the change of name and rebrand at a very special launch event on 18 May 2023. You can watch this video to see the highlights of our evening.

This change followed a major piece of research amongst clients to find out what they valued most about County. Words emerged such as “lucky”, “privileged”, “blessed”, “unique”, “special” and phrases such as “They help us live our lives to the full”, “They encourage our best thinking”, “They bring value to my life beyond finance”.

This last phrase stuck with us. Beyond Finance provides so much potential, possibility, and joy. We focus on delivering outcomes in people’s lives. Our aim is to help people move from a place of safe and predictable money talk to a place Beyond Finance, helping us all embrace life to the full. Beyond Finance means something different for everyone and it applies to everyone in our community: our clients, our team, our business partners, and our Charitable Trust.